Refreshing employment Seeker’s Favorite Job website
Today, immeasurable individuals across the world can grab their smartphones or log onto their laptops and say, “Something appearance totally different.” The app that job seekers have come back to deem to analysis potential corporations, study their market value and seek for jobs has undergone a makeover. rather than prime employers highlighted on the homepage, users can see a a lot of human and authentic Glassdoor presence, marked by a revived whole promise: notice the task that matches your life. Blue call-to-action buttons square measure currently a spirited inexperienced, product pictures square measure invitatory and clear. Modern, purposeful and fascinating — step within the new Glassdoor.
Trip Down Memory Lane
In 2007, Robert Hohman supported Glassdoor in AN previous stringed instrument producing warehouse, beside 2 of his former colleagues from Expedia, Tim Besse and made Barton. Since then, Glassdoor has had quite some logos, every planning to convey the importance of transparency — to try and do away with the shroud of secrecy around wage and company data. However, once we asked users what they thought of our brand, opinions were mixed and interpretations were even a lot of varied.
“For folks that area unit stormily connected to the Glassdoor whole, particularly those who’ve vie a big role in building it from the bottom it, it’s a extremely personal issue. The logo, the colors, the font, the voice – all of it holds an area in people’s hearts,” aforesaid Alison Hadden, Senior Director of name Strategy and products selling. so as to modernize,“what we tend to had to try and do was drive home the actual fact that so as for USA to become a strong international whole, we would have liked to rally behind one consistent whole identity – each visually and from a voice and tone perspective.”
Opening the Door
After longing many sketches of doors and analyzing the complete web site, the Glassdoor’s style team beside agency admiral money reimagined the nearly nine year previous mark. The new brand may be a fashionable fight the company’s original open door frame, supposed to evoke “looking inside” a corporation, additionally the} new style also simply “frames” text or pictures.
More Than A brand
“One of the foremost necessary things a corporation will do as a part of its whole building effort is to be clear on its visual identity, voice and positioning. Glassdoor has designed unbelievable equity with job seekers and employers over the years, however I want our brand, colours and fonts required change as we tend to move to actually get our whole ahead of individuals this year,” aforesaid Glassdoor CMO Moody port. Adds inventive Director Marisa Lehnert, “We’re heading into the long run.”
Teamwork Makes the Dream Work
Over the course of nearly a year and many hours, groups from whole to uxor style to product, B2B selling to unit of time collaborated on the most important and solely refresh within the company’s history. “In terms of the size of this endeavor, the magnitude overpowered USA from time to time,” admits Neil Joseph Campbell, Director of User expertise. “One of the most important wins for the merchandise style piece of this can be once we captive from simply merely we wish to vary our physical brand to desirous to return up with new worth propositions or taglines. Once we tend to began to come in that part, there have been an entire heap of opportunities.”
Who we tend to area unit & What we tend to indicate
“For nearly a decade, Glassdoor has been delivery bigger transparency to jobs and corporations across the world. With our fresh whole and web site, we tend to aim higher|to raised|to higher} connect with our audience in order that successively folks will better connect with employment that matches their life,” aforesaid port. quite ever, Glassdoor may be a job web site unambiguously power-driven by folks on the within, giving valuable data vital to the task search. we tend to exist to empower you, the user.
From Designers to Developers
What began as a style refresh, shortly needed the facility of Glassdoor’s distinctive engineering department to bring the vision to life. “A robust partnership between our inventive style and products style groups helped USA develop a vision for our new style system and library, that our rock 'n' roll musician team of engineers helped inject into our product practicality,” aforesaid Glassdoor’s Chief Product Officer Heather Friedland. “From home page, to job search, to our company pages, to the information and analytics dashboards, and emails, and everything in between, we debated, discussed, and developed a replacement visual language for our product.”
Developers began AN intensive method of upleveling everything from Glassdoor’s homepage to the task search pages and blogs. additionally to new fonts and colours, users can notice legibility enhancements, cleaner interfaces and increased target core product. “Never estimate the facility and also the passion of our groups to try and do wonderful work once they’re drawn to the charge of doing therefore,” aforesaid Joseph Campbell. “We all worked improbably onerous during a short quantity of your time to bring this to life.”
Hollywood war room1b
Inside the merchandise
As a corporation, we’re continually gazing ways that to supply an attractive expertise for job seekers, workers and employers. All pages on Glassdoor area unit a part of the whole refresh, therefore users can see our updated look and feel across Glassdoor, as well as on Glassdoor for leaders and within the Employer Center. However, our whole refresh doesn't amendment any ratings, reviews, knowledge or practicality that users have return to rely on.
Creating A Roadmap to the long run
Glassdoor’s refresh isn’t a gimmick, it’s a game set up.“For many, sorting out employment are often an awesome expertise,” noted Hadden. “As we tend to come in the long run, Glassdoor features a distinctive chance during this area to be seen as a whole that’s sort of a useful friend that shepherds folks through that method – informative and approachable, authentic and sure, friendly and relatable.” From the new Glassdoor inexperienced to the whole attributes and positioning, Glassdoor is paving a road towards the long run and it’s filled with jobs!
Today, immeasurable individuals across the world can grab their smartphones or log onto their laptops and say, “Something appearance totally different.” The app that job seekers have come back to deem to analysis potential corporations, study their market value and seek for jobs has undergone a makeover. rather than prime employers highlighted on the homepage, users can see a a lot of human and authentic Glassdoor presence, marked by a revived whole promise: notice the task that matches your life. Blue call-to-action buttons square measure currently a spirited inexperienced, product pictures square measure invitatory and clear. Modern, purposeful and fascinating — step within the new Glassdoor.
Trip Down Memory Lane
In 2007, Robert Hohman supported Glassdoor in AN previous stringed instrument producing warehouse, beside 2 of his former colleagues from Expedia, Tim Besse and made Barton. Since then, Glassdoor has had quite some logos, every planning to convey the importance of transparency — to try and do away with the shroud of secrecy around wage and company data. However, once we asked users what they thought of our brand, opinions were mixed and interpretations were even a lot of varied.
“For folks that area unit stormily connected to the Glassdoor whole, particularly those who’ve vie a big role in building it from the bottom it, it’s a extremely personal issue. The logo, the colors, the font, the voice – all of it holds an area in people’s hearts,” aforesaid Alison Hadden, Senior Director of name Strategy and products selling. so as to modernize,“what we tend to had to try and do was drive home the actual fact that so as for USA to become a strong international whole, we would have liked to rally behind one consistent whole identity – each visually and from a voice and tone perspective.”
Opening the Door
After longing many sketches of doors and analyzing the complete web site, the Glassdoor’s style team beside agency admiral money reimagined the nearly nine year previous mark. The new brand may be a fashionable fight the company’s original open door frame, supposed to evoke “looking inside” a corporation, additionally the} new style also simply “frames” text or pictures.
More Than A brand
“One of the foremost necessary things a corporation will do as a part of its whole building effort is to be clear on its visual identity, voice and positioning. Glassdoor has designed unbelievable equity with job seekers and employers over the years, however I want our brand, colours and fonts required change as we tend to move to actually get our whole ahead of individuals this year,” aforesaid Glassdoor CMO Moody port. Adds inventive Director Marisa Lehnert, “We’re heading into the long run.”
Teamwork Makes the Dream Work
Over the course of nearly a year and many hours, groups from whole to uxor style to product, B2B selling to unit of time collaborated on the most important and solely refresh within the company’s history. “In terms of the size of this endeavor, the magnitude overpowered USA from time to time,” admits Neil Joseph Campbell, Director of User expertise. “One of the most important wins for the merchandise style piece of this can be once we captive from simply merely we wish to vary our physical brand to desirous to return up with new worth propositions or taglines. Once we tend to began to come in that part, there have been an entire heap of opportunities.”
Who we tend to area unit & What we tend to indicate
“For nearly a decade, Glassdoor has been delivery bigger transparency to jobs and corporations across the world. With our fresh whole and web site, we tend to aim higher|to raised|to higher} connect with our audience in order that successively folks will better connect with employment that matches their life,” aforesaid port. quite ever, Glassdoor may be a job web site unambiguously power-driven by folks on the within, giving valuable data vital to the task search. we tend to exist to empower you, the user.
From Designers to Developers
What began as a style refresh, shortly needed the facility of Glassdoor’s distinctive engineering department to bring the vision to life. “A robust partnership between our inventive style and products style groups helped USA develop a vision for our new style system and library, that our rock 'n' roll musician team of engineers helped inject into our product practicality,” aforesaid Glassdoor’s Chief Product Officer Heather Friedland. “From home page, to job search, to our company pages, to the information and analytics dashboards, and emails, and everything in between, we debated, discussed, and developed a replacement visual language for our product.”
Developers began AN intensive method of upleveling everything from Glassdoor’s homepage to the task search pages and blogs. additionally to new fonts and colours, users can notice legibility enhancements, cleaner interfaces and increased target core product. “Never estimate the facility and also the passion of our groups to try and do wonderful work once they’re drawn to the charge of doing therefore,” aforesaid Joseph Campbell. “We all worked improbably onerous during a short quantity of your time to bring this to life.”
Hollywood war room1b
Inside the merchandise
As a corporation, we’re continually gazing ways that to supply an attractive expertise for job seekers, workers and employers. All pages on Glassdoor area unit a part of the whole refresh, therefore users can see our updated look and feel across Glassdoor, as well as on Glassdoor for leaders and within the Employer Center. However, our whole refresh doesn't amendment any ratings, reviews, knowledge or practicality that users have return to rely on.
Creating A Roadmap to the long run
Glassdoor’s refresh isn’t a gimmick, it’s a game set up.“For many, sorting out employment are often an awesome expertise,” noted Hadden. “As we tend to come in the long run, Glassdoor features a distinctive chance during this area to be seen as a whole that’s sort of a useful friend that shepherds folks through that method – informative and approachable, authentic and sure, friendly and relatable.” From the new Glassdoor inexperienced to the whole attributes and positioning, Glassdoor is paving a road towards the long run and it’s filled with jobs!
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